Is Morphe a Good Brand? Everything You Need to Know

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Editorial Team

Morphe has become one of the most popular makeup brands recently, with fans raving about its high-quality products and affordable prices. But is it worth all the hype? In this blog post, we’ll take a closer look at Morphe’s makeup range and discuss what makes it so popular. We’ll also explore some of the brand’s bestsellers and give you an honest opinion on whether Morphe is worth investing in. So let’s dive in and find out!

What Is Morphe?

Morphe is a cosmetics and beauty brand that has recently gained much attention. The brand was founded in 2008 by brother-sister duo Chris and Linda Tawil and is based in the United States. Morphe has become popular among makeup lovers, beauty bloggers, and celebrities due to its affordable and professional-grade products. From eyeshadow palettes to blush palettes, brushes to lipsticks, Morphe has it all. The company also creates makeup tutorials for their customers, which are very helpful for beginners or even experienced users who want to learn how to use its products better. Additionally, Morphe has collaborated with famous beauty YouTubers such as Jeffree Star and Jaclyn Hill to create special makeup collections. Morphe is a go-to destination for quality makeup products with a wide range of products and collaborations.

History of the Brand

Morphe is a makeup brand founded in 2008 by Chris and Linda Tawil. Originally, the brand was created as an affordable alternative to high-end cosmetics. Over the years, Morphe has become known for its trend-setting colours, quality ingredients, and overall affordability. The brand has grown exponentially since its inception and now features a full range of products, including eyeshadows, lipsticks, blushes, and more.

The brand’s popularity skyrocketed after the launch of its first makeup brush set in 2010. Since then, the brand has expanded its product line to include everything from eyeshadow palettes to brushes, tools, and more. They have collaborated with popular influencers and brands like Jaclyn Hill, Jeffree Star, and Vlada Haggerty to bring out exclusive products that have been a huge hit with their fans.

Morphe has become one of the leading makeup brands in the industry and is now sold in over 2,700 stores in more than 35 countries around the world. From small beginnings in 2008 to its current status as a global beauty powerhouse, Morphe has certainly come a long way.

Products Offered

Morphe is a makeup brand that offers a wide range of products. From eyeshadows and face palettes to foundations, lipsticks, and mascara, there’s something for everyone. Morphe’s eyeshadow palettes are particularly popular and come in various shades, finishes, and sizes. They offer sets with matte and shimmer shades and full-size palettes featuring up to 35 different shades. The brand also offers its iconic blush palettes with matte and shimmer shades.

Morphe also offers a variety of foundation products, including liquids, creams, and powders. The brand also offers a line of concealers, setting sprays, and primers to help complete your look. Morphe has an extensive line of lipsticks, lip glosses, and highlighters for those looking to add colour to their look. Additionally, they have an extensive line of brow products and mascara to help define your eyes. Creating any look you desire is easy with a wide selection of products.

Quality of Products

When it comes to assessing the quality of Morphe’s products, opinions vary from person to person. However, most people have good things to say about the brand’s products. Many customers find that Morphe’s makeup has a creamy texture and applies easily. Their eyeshadows also blend well and have vibrant colours that last all day.

Morphe’s eyeshadow palettes are particularly popular, and many users enjoy the vast variety of shades they offer. Moreover, their brushes are also a big hit with customers. They’re known to be soft and dense and do an amazing job of blending your makeup perfectly.

That being said, not everyone is a fan of Morphe’s products. Some customers have complained that their makeup doesn’t stay put for very long or creases and smudges easily. Others have reported that their makeup can be patchy, making it difficult to achieve an even look.

While there may be some mixed reviews, Morphe’s products generally get good customer reviews. Whether or not the brand is worth it depends on personal preference and budget.


Morphe is one of the most affordable makeup brands on the market. Their products are very reasonably priced for the quality you get. Most of their eyeshadows cost around $4 USD, while their eyeshadow palettes range from around $20-$30 USD. Foundation and concealers start around $10 USD, with highlighters, lipsticks, and blushes costing between $5 and $15 USD. They also have a range of brushes and tools from $1 to $30 USD.

Morphe also offers bundle discounts and coupon codes to help customers save even more. For example, they offer bundle deals on sets of brushes and other products. They also have a rewards program that allows customers to earn points for every purchase they make, which can be redeemed for discounts or free products.

Overall, Morphe’s prices are very reasonable and offer great value for the quality of the product you get. With a range of bundle deals and rewards programs, customers can get even more bang.

Pros And Cons

When it comes to Morphe, there are some pros and cons to consider before deciding if this makeup brand is right for you.

One of the main advantages of Morphe is its large selection of products. Whether you’re looking for eyeshadows, lipsticks, concealers, foundations, or brushes, they have a product to fit your needs. They also offer a wide range of shades to suit any skin tone. Another plus is that Morphe’s prices are very reasonable compared to other makeup brands. You can usually find something within your budget.

On the other hand, some people have complained about the quality of Morphe’s products. Some say the eyeshadow palette pigments don’t last very long and may need to be reapplied frequently. Additionally, some of their products may contain ingredients that irritate sensitive skin. Finally, it may be difficult to track Morphe products in stores since they’re often only available online.

Overall, Morphe has become a popular brand for makeup lovers due to their wide selection and affordable prices. However, you should consider the potential drawbacks before making your final decision.


When it comes to Morphe, there is no doubt that the makeup brand has developed a strong and loyal customer base. Many people are attracted to the wide range of products they offer and appreciate their competitive pricing. Morphe is a good brand worth considering if you are looking for high-quality makeup products. They have put a lot of effort into creating a reliable brand that customers can trust and count on. While some negatives may be associated with the brand, these do not take away from its overall quality or value. Whether a novice or an experienced makeup artist, Morphe will provide you with the supplies you need to look your best.


1. Where can I buy Morphe products?

Morphe products can be purchased from the Morphe website and various online retailers, including Ulta Beauty, Sephora, and Dillard’s. Some brick-and-mortar stores carry Morphe products, including Ulta Beauty, Macy’s, Kohl’s, and JCPenney. Shopping directly from the Morphe website allows customers to take advantage of exclusive discounts and offers.

2. Are Morphe brushes cruelty-free?

Morphe is committed to cruelty-free products and does not test them on animals. The company uses synthetic hair in their makeup brushes and other tools and avoids ingredients that have been tested on animals. Morphe’s cosmetics are vegan and certified by the People for the Ethical Treatment of Animals (PETA). Morphe also has a strict policy against animal fur or any other animal-derived ingredients in their products. Consumers can feel confident that they do not support animal cruelty when they purchase Morphe products.

3. What is the return policy for Morphe products?

Morphe offers a 30-day return policy for products purchased on the Morphe website or in-store locations. Products must be returned unused, unopened, and in original packaging with all original tags attached. Customers will receive a full refund to the original payment method within 14 days of processing the return. Shipping and handling charges are non-refundable.

4. Does Morphe offer free shipping?

Morphe offers free shipping on orders over $60 to the US and Canada. They also have a flat rate shipping fee of $5.95 for orders under $60. Customers can also choose to upgrade their shipping for a fee depending on the delivery speed desired. There is also the option to pick up orders from their stores in California, Texas, Georgia, and Illinois.

Morphe also offers various discounts on shipping fees when you sign up for their email list or join their rewards program. With their rewards program, you can earn points that can be redeemed for discounts on shipping fees, making it an easy way to save money on your purchases.