Curious about who is behind the popular Edge Shave Gel? Look no further – Edge Shave Gel is brought to you by Edgewell Personal Care, an American company known for its commitment to creating high-quality personal care products.
As the manufacturer and creator of Edge Shave Gel, Edgewell Personal Care has built a strong reputation in the industry. With a diverse range of options to choose from, Edge Shave Gel caters to different shaving needs and preferences.
Since its national launch in 1970, Edge Shave Gel has been a brand that people trust. It has consistently delivered excellent results and garnered a loyal customer base. The brand’s commitment to providing a close and comfortable shave has made it a go-to choice for many individuals, especially those with sensitive skin.
So, whether you’re looking for a reliable brand, a variety of options, or a manufacturer with a solid track record, Edge Shave Gel and Edgewell Personal Care have got you covered.
- Edge Shave Gel is manufactured by Edgewell Personal Care, an American company.
- The brand offers a range of options to cater to different shaving needs.
- Edge Shave Gel is known for its effectiveness in providing a close and comfortable shave.
- Edgewell Personal Care has a long-standing history in the industry, ensuring quality and customer satisfaction.
- Whether you have sensitive skin or not, Edge Shave Gel has a product that meets your shaving needs.
The History of Edge Shave Gel
Edge Shave Gel has a rich history that dates back to its launch by S. C. Johnson & Son on March 24, 1970. From its inception, the brand garnered immense popularity and quickly established itself as a leading player in the shaving cream and gel market. By 1975, Edge Shave Gel had captured a significant market share, thanks to its exceptional quality and effectiveness in delivering a smooth and comfortable shave.
One of the key factors contributing to Edge Shave Gel’s success was the patent held by S. C. Johnson for its innovative shaving gel formula. This patent enabled the company to protect its product and take legal action against competitors who infringed upon it. A notable lawsuit was filed against Carter-Wallace for their Rise brand gel, resulting in the withdrawal of the infringing product from the market.
Another significant legal battle ensued when Edge Shave Gel sued The Gillette Company, alleging infringement of their Foamy brand gel. Despite Edge Shave Gel’s strong presence in the market, Gillette’s gel remained available due to the expiration of S. C. Johnson’s patent.
Despite these challenges, Edge Shave Gel continued to dominate the shaving cream and gel market, reaching an impressive peak market share of 30% by 1993. The brand’s consistent performance and loyal customer base were testaments to the quality and efficacy of its products.
In 2009, S. C. Johnson made the decision to sell the Edge brand to Energizer Holdings, which later spun off its personal care brands, including Edge, as the new independent corporation Edgewell Personal Care in 2015. This transition ensured the continued availability and evolution of the Edge Shave Gel range for consumers.
The history of Edge Shave Gel is marked by its remarkable launch and sustained success in the market, driven by its quality, effectiveness, and legal protections.
The Effectiveness of Edge Shave Gel
Edge Shave Gel is highly effective in providing a close and smooth shave. Its specially formulated gel is known for its ability to deliver a precise and comfortable shaving experience.
For those with sensitive skin, Edge Shave Gel is a game-changer. It is designed to reduce irritation and razor burn, making it ideal for individuals with sensitive skin. The gel applies smoothly and evenly, creating a dense lather that helps protect the skin during shaving.
One of the standout features of Edge Shave Gel is its ability to prevent nicks and cuts. The gel’s advanced formula ensures a close shave without the risk of accidental cuts, allowing for a worry-free grooming routine.
Not only does Edge Shave Gel offer a close shave, but it also provides moisturizing benefits. The gel is enriched with hydrating ingredients that help keep the skin hydrated during and after shaving, leaving it feeling refreshed and nourished.
After completing your shave, Edge Shave Gel rinses off easily, leaving no residue behind. This makes the cleaning process quick and hassle-free, perfect for individuals with busy lifestyles.
Experience the effectiveness of Edge Shave Gel:
- Close and precise shave
- Reduced irritation and razor burn
- Prevention of nicks and cuts
- Moisturizing benefits for refreshed skin
- Easy rinsing for a convenient grooming routine
Overall, Edge Shave Gel is a reliable choice for individuals seeking an effective and comfortable shaving experience. Whether you have sensitive skin or simply desire a close shave, Edge Shave Gel delivers on its promises.
The Range of Edge Shave Gel Products
Edge Shave Gel offers a diverse range of products designed to cater to different shaving needs. From sensitive skin to moisturizing and protection, there is a shaving gel variant to suit every individual’s requirements. Let’s explore the different options available:
The Sensitive Skin variant is specially formulated for those with easily irritated skin. It provides a gentle and soothing shave, minimizing the risk of irritation and discomfort.
The Extra Moisturizing option is perfect for individuals with dry skin. It offers additional hydration, leaving the skin feeling soft, nourished, and moisturized.
The Extra Protection variant is designed to provide an extra layer of protection against razor burn and irritation. It is particularly beneficial for those with sensitive or easily irritated skin, ensuring a comfortable and irritation-free shave.
The Ultra Sensitive option is specifically tailored for individuals with extremely sensitive skin. It provides a gentle and comfortable shave without causing any irritation or discomfort.
Clean and Refreshing
The Clean and Refreshing variant offers a fresh and invigorating shaving experience. It leaves the skin feeling clean, rejuvenated, and refreshed.
The Soothing Aloe variant contains aloe vera extract, known for its soothing properties. It is an excellent choice for those with sensitive skin, providing a calming and soothing shave.
With Edge Shave Gel’s wide range of options, every individual can find the perfect product to meet their specific shaving needs. The table below provides an overview of the different variants:
|Gentle and soothing shave for easily irritated skin
|Provides added hydration for dry skin
|Offers extra protection against razor burn and irritation
|Specifically designed for extremely sensitive skin
|Clean and Refreshing
|Leaves the skin feeling fresh and rejuvenated
|Contains aloe vera extract for a soothing shave
In conclusion, Edge Shave Gel has solidified its position as a trusted and dependable brand in the shaving industry. With a diverse range of options and a strong emphasis on effectiveness and comfort, Edge Shave Gel has become the go-to choice for many individuals, especially those with sensitive skin. The brand’s long-standing presence and market dominance are a testament to its commitment to quality and customer satisfaction.
Whether you’re in need of a gel that offers extra moisturization, enhanced protection, or a soothing shave, Edge Shave Gel has the perfect product to meet your specific needs. With Edge Shave Gel, you can achieve a smooth and comfortable shave that leaves your skin feeling refreshed and free from irritation.
For those seeking a reliable shaving experience, our recommendation is Edge Shave Gel. Its effectiveness, reputation, and wide range of products make it a standout choice in the market. Say goodbye to razor burn and discomfort, and say hello to a shaving routine that is both effective and enjoyable with Edge Shave Gel.
Who makes Edge Shave Gel?
Edge Shave Gel is manufactured by Edgewell Personal Care.
When was Edge Shave Gel launched?
Edge Shave Gel was launched nationally in the United States in 1970.
What is the market share of Edge Shave Gel?
Edge Shave Gel has maintained a significant market share over the years.
Does Edge Shave Gel work well for sensitive skin?
Yes, Edge Shave Gel is known for its effectiveness in providing a close and comfortable shave, particularly for those with sensitive skin.
What options does Edge Shave Gel offer?
Edge Shave Gel offers a range of options, including Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.
Can Edge Shave Gel prevent nicks and cuts?
Yes, Edge Shave Gel is praised for its ability to prevent nicks and cuts while moisturizing the skin.
Where can I buy Edge Shave Gel?
Edge Shave Gel is widely available in stores.
Is Edge Shave Gel rinses off easily?
Yes, Edge Shave Gel rinses off easily, leaving no residue behind.
What makes Edge Shave Gel effective for sensitive skin?
Edge Shave Gel is known for reducing irritation and razor burn while providing a smooth and comfortable shave.
How long has Edge Shave Gel been in the market?
Edge Shave Gel has been in the market since its launch in 1970, making it a well-established brand.
Can Edge Shave Gel be used by both men and women?
Yes, Edge Shave Gel is suitable for use by both men and women.
What are the different variants of Edge Shave Gel?
Edge Shave Gel offers a range of variants including Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.