Tommy Hilfiger founded the company in the mid-1980s, selling menswear and designing it. In 1992, it went public.
Tommy Hilfiger Inc. began selling womenswear in 1996 and opened its first Beverly Hills store in 1997.
Over 2,000 retail stores have been opened worldwide in 100 countries since then.
The brand is known for its combination of counterculture fashion and prep, and today sells several products for men, women, and children.
Sustainable Clothing Production
The clothing production of Tommy Hilfiger is aligned with Planetary Boundaries, which include climate change, land use, and freshwater pollution. All aspects of their products operate within these boundaries to reduce their carbon footprint, water consumption, and waste.
The company has already reduced water and energy consumption by 43% by making 43% of its jeans lower impact. In addition, they have created a Building Design Rulebook for opening retail, office, and warehouse locations in Europe. Greenhouse gas emission reductions for these locations are incorporated into the Rulebook.
A 100% LED lighting system is installed in all new Tommy Hilfiger locations in the US. Tommy Hilfiger managed to reduce airfreight by 40% in 2019. Until 2030, a sustainable plan has also been rolled out for the company’s practices.
They will create 50% of their denim using low-impact practices, and 100% of their supply chain and operations packaging will be recyclable, reusable, or compostable by 2025.
Plastic packaging derived from oil will not be used on our products.
A collective action project will be developed in the most water-stressed sourcing communities by 2025 to filter out harmful chemicals and microfibers from wet processing water.
By 2025, Hilfiger wants all its offices, warehouses, and stores to be powered by 100% renewable electricity.
In 2030, the company hopes to reduce its supply chain emissions by 30% and to have zero waste or single-use plastic in all offices, distribution centers, and stores.
Equal Opportunity Workplace
All employees, from farmers to factory workers, are highly valued at Tommy Hilfiger.
Despite any barriers between the company and its employees, Tommy Hilfiger always strives to make them feel welcome and heard. It’s not just that they want everyone to feel welcomed, but they also encourage and support their employees to reach their full potential.
Their commitment to diversity extends to the workplace as well. According to the Tommy Hilfiger brand, “the diversity of our associates reflects the diversity of the markets in which we operate and sell.”
According to the Women’s Forum of New York, PVH Corp. has a 30% female board of directors, the parent company of Tommy Hilfiger. As one of the top global clothing brands, they have also been honored by Diversity Best Practices for 2019.
According to the Human Rights Campaign Foundation’s 2020 Corporate Equality Index, PVC scored 100%.
As part of their 2020 and 2030 goals, they aim to improve inclusive hiring practices that reach a wider pool of diverse candidates, expand unconscious bias training, and expand digital literacy programs worldwide.
A representative workplace committee will represent 100% of Tommy Hilfiger’s key supplier workers by 2025. 100% of PVH’s key suppliers in two major countries will support industry-wide collective bargaining to ensure livable wages, and 100% of migrant workers in PVH’s Level 1 and Level 2 suppliers won’t charge recruitment fees.
A safe and healthy work environment will also be promoted and maintained by PVH suppliers by 2025.
In 2030, Hilfiger aims to have equal gender representation in leadership positions, exceed all PVH suppliers’ social and environmental standards, and provide professional and life skills development opportunities for more than 200,000 women in the PVH supply chain.
Styles For Every Kind Of Body And Person
There is no doubt that Tommy Hilfiger makes quality clothing for everyone when they say they make it for everyone.
Despite the size, age, gender, race, sexual preference, or ability, the brand creates inclusive clothing for all.
Great fashion mustn’t be available only to model-sized, non-disabled people, and Tommy Hilfiger actively fights this stigma.
For those with disabilities who require extra care when getting dressed, Tommy Hilfiger created the Tommy Hilfiger Adaptive collection.
In addition to Velcro openings and magnetic waistband closures, this line features adjustable hemlines.
Dressing and maintaining a great look can be easier for people with disabilities with these added benefits.
The brand has developed a new online shopping method for those without the ability to use a traditional keyboard.
It uses voice activation and is called Tommy Hilfiger Adaptive Skill.
Through Amazon Alexa, shoppers can ask what’s available in what they’re searching for.
In addition to shopping by gender (including non-binary), shoppers can also specify their dressing challenge.
In the next step, shoppers can choose a color and size and checkout.
Commitment To Helping Climate Change
Tommy Hilfiger is responsible for protecting the environment, as the fashion industry contributes 10% of greenhouse gas emissions.
According to their website, “PVH Corp., Tommy Hilfiger’s parent company, launched a program [called Climate Cool] in 2018 to achieve two bold ambitions: a 20% reduction in PVH’s greenhouse gas emissions by 2020 and a 30% reduction in PVH’s greenhouse gas emissions by 2030.”
Data and energy, building design, airfreight, and communications were among the most carbon-emitting areas identified by Climate Cool.
To achieve these goals by 2030, they established four task forces to address each area.
Climate Cool has already reduced airfreight emissions by more than half, from 20% in Spring 2018 to 9% in Spring 2019.
In Europe, 85% of PVH’s stores have LED lighting, and 60% have switched to renewable energy.
In addition to addressing climate change, the task forces also bring awareness to areas that have been ignored for so long.
Everyone in Climate Cool is encouraged to think and act responsibly by Climate Cool.
Quality Of Clothing And Products
Over the years, Tommy Hilfiger has designed and produced quality clothing and other products to build customer support and confidence and reduce clothing waste.
- Clothing that lasts longer reduces consumers’ need to shop and shopping trips.
- From production to distribution, quality clothing produces less waste.
- Due to its loyal customer base, the company hasn’t seen a drop in profit even though environmentally friendly clothing is generally more expensive to produce.
- Tommy Hilfiger customers appreciate the value of well-made and thoughtfully designed apparel.
- Using strong and durable materials like cotton, wool, and polyester, Tommy Hilfiger clothing maintains its original integrity for years to come.
- Due to its classic designs, its products rarely go out of style so they can be worn for many years.
Partnership To Help Water Scarcity
In 2013 Tommy Hilfiger partnered with the World Wide Fund for Nature (WWF) to address water scarcity in affected areas worldwide.
41% of people live in areas of severe water distress, which is expected to increase by 1/3 by 2050.
In collaboration with WWF, Hilfiger has developed a long-term strategy for developing more sustainable water practices, both within the company and outside of it, by collaborating with other businesses, government agencies, non-governmental organizations, and communities with water resources in common.
Taihu River in China, the Mekong River basin in Vietnam, and the Büyük Menderes river basin in Turkey are the three main areas of concern in this partnership.
As part of the partnership, manufacturers and suppliers are trained on water stewardship, and new conservation initiatives are developed.
A total of 136 suppliers in China have been trained in water conservation so far.
In addition, they are developing a framework to measure how water stewardship projects across countries contribute to the UN’s Sustainable Development Goals.
Conclusion
One of the most recognized premium brands in the world, Tommy Hilfiger is the epitome of classic American preppy fashion.
Since 1985, Tommy Hilfiger’s premium lifestyle brand has inspired consumers worldwide.
This article has some points clarifying why Tommy Hilfiger is a good brand.
FAQS
1. What Makes Tommy Hilfiger Unique?
As a pioneer of classic American cool style, Tommy Hilfiger has been globally acclaimed since launching his namesake brand in 1985. The designers and their brands are driven by an ever-optimistic vision to break convention and celebrate individuality, inspired by iconic pop culture and Americana heritage.
2. Is Tommy Hilfiger Back In Style?
The king of prep is back. With the launch of his Fall 2022 Collection titled “See Now, Buy Later,” Tommy Hilfiger returned to the New York Fashion Week scene after a three-year hiatus. The collection was held at the Skyline Drive-In in Brooklyn, New York. It represented rebellion, creativity, and edge.
3. How Long Does Tommy Hilfiger Last?
In my experience, Tommy Hilfiger cologne lasts all day long without overpowering anyone around you. It is a very ambient fragrance that is youthful and warming in its presentation. Hours 6-8 are not very strong but last throughout the day.
4. What Does Tommy Smell Like?
Fragrance for men is awesome by Tommy Hilfiger’sproducts. Lavender, amber, apple, spearmint, citrus, cinnamon, and cranberry combine in this fresh, everyday scent.
