Alibaba, a leading retailer, has a physical “FashionAI” store in Hong Kong that uses artificial intelligence to improve the shopping experience for clothes. Alibaba outfitted its retail locations with smart mirrors that show apparel information and recommend matching items and garment tags that can identify when an item is handled. Alibaba also intends to incorporate a virtual wardrobe application that would enable customers to view the attire they tried in-store with the physical shop. As consumer expectations change, Alibaba is adapting by using technology. In a poll conducted by the National Retail Federation, consumers reported that 66% of brick-and-mortar stores and 80% of online retailers improved their customers’ online shopping experiences.<\/p>\n\n\n\n
<\/div>\n\n\n\n
10. To Produce Content That Performs Better, Nestle Leverages AI<\/h3>\n\n\n\n AI is employed for more than only large-scale content generation. Brands are utilizing technology to enhance the type and process of content creation. According to founder and CEO Andrew Bredenkamp, Acrolinx produces content for well-known companies like “IBM, Microsoft, Boeing, and Caterpillar” using machine learning and natural language processing (NLP). Customers include Facebook, Wells Fargo, and Nestle. Acrolinx can forecast the success of the content and advise authors on how to maintain it on-brand and on-target. To ensure that your content is following your brand’s and audience’s goals, he claims that “our Artificial intelligence can learn about them.” Publishers like The Economist and Time, and companies like Unilever and NBC\/Comcast, employ Open topic, an artificial intelligence tool, to transform massive amounts of unstructured data into actionable insights. Customers can use this functionality to build hyper-targeted audiences, distribute marketing materials automatically, and automatically improve those materials to meet campaign objectives. Boomtrain collaborates with companies including Forbes, CBS, The Onion, and Chow.com to raise content’s click-through rates, engagement, and income. To accomplish this, Boomtrain’s machine learning algorithms surface material the most likely to engage certain users before automatically distributing it.<\/p>\n\n\n\n
<\/div>\n\n\n\n
11. Launch Of Personalize By Amazon<\/h3>\n\n\n\n Amazon started providing individualized product suggestions using machine learning. Even yet, the brand has found it crucial to make these features available to businesses who use Amazon Web Services for their websites. AWS customers can now leverage the machine learning technology of Amazon.com by using Amazon Personalize, which was made generally available by Amazon in June 2019. Since its first release, the Amazon team has improved its personalized capability to the point where it can now provide up to 50% better recommendations for several products that change quickly, such as movies, books, music, and news articles. Personalize is already being used by brands like Yamaha, Domino’s, Subway, and the wedding planner Zola to emphasize musical instruments, offer ingredient and flavor recommendations, and create unique style combinations.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/span>Conclusion<\/strong><\/span><\/h2>\n\n\n\nNumerous instances of artificial intelligence’s success in fostering industrial progress may be found in marketing. AI is being used in marketing by advertisers to automate and enhance their promotional strategies. Artificial intelligence marketing is one area that has seen rapid development. Without human aid or help from members of the marketing team, artificial intelligence solutions that use data learn how to interact with your customers and offer targeted messaging at the appropriate moment. Since artificial intelligence is a young and cutting-edge technology, there is a propensity to predict its far-off uses. It is not necessary to wait for the future to witness artificial intelligence in action; however, some predictions may come true. In the corporate world, Al is already demonstrating its worth by assisting marketers in performing their tasks quickly and effectively.<\/p>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"
Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence in marketing platforms is … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":2410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"yoast_head":"\nArtificial Intelligence In Marketing \u2013 11 Practical Examples - thekeyfact<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n